But, sometimes, you'll find that managers will simply have "too much to do" or claim it as an "admin burden" or that their team "know what to do" - and they don't set objectives.
You'll no doubt have heard of the acronym SMART to help focus the mind when writing an objective, but SMART misses a couple of key elements - and so we've refined SMART to become STREAMS.
You can see what we thought was missing from SMART by watching - and sharing with your line managers - this short video. And it's as practical for and relevant to you as an SME as as far larger organisation.
It explains that an objective needs to be more than specific, measureable, achievable, realistic and time-based. It needs to consider:
You'll also find out in this video how many objectives to set - and how best to measure against them.
We hope you find it useful!
Take a look at the video and, see how you can apply this to the objective setting in your organisation. And this also applies to creating development goals.