Lessons from Marketing: seeing Talent as Customers

Viewing your key talent as you would consumers or customers makes for a smarter and more targeted approach to Talent Management. Our article in HR Magazine explored this. We think that the scarcity of talent is forcing many HR teams to reconsider how they attract, engage and retain individuals with the skills they need. We see that the balance of power has shifted towards those who possess valuable skills - and away from those who need them. Consequently, talented employees are now adopting shorter-term, more transactional relationships with their employer.…

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