---
title: Performance reviewing Gen y, Gen Z and the career consumer
description: Continuous performance management supports career consumers looking for a more meaningful two-way on-going conversation rather than a one-off annual review. See how traditional annual performance review may need a rethink to support Gen Y and Gen Z.
---
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# Performance reviewing Gen y, Gen Z and the career consumer
---
**We've seen the rise of the so-called 'career consumer' who is perhaps more demanding in terms of their workplace development. As such, managing their performance can be a challenge. We believe that by changing managers’ and employees’ approach to performance management can make a difference.**
This view was shared with Personnel Managementand forms the basis of an article by Cath Everett.
We think that as employees adopt the behaviours of a 'consumer', more meaningful two-way conversations need to take place between line manager and team member. The Performance Management meeting is no longer a place where managers simply dole out ratings, but shifts to be a two-way discussion - and this requires a cultural shift for the line manager, the employee - and the HR team.
And if there are better on-going continuous performance management conversations happening, then the improvements to ratings will follow.
There's also the fact that if HR professionals can successfully encourage employees to take more responsibility for the performance appraisal process, more HR time is freed up to focus on more strategic activities and less performance admin.
Read the full Personnel Management article which was published on 4 February 2016, to hear our thoughts on how to go about this.
[](https://cta-redirect.hubspot.com/cta/redirect/2397834/ab7bfa4b-0c84-4097-a0b7-73f93a12d3b7)
Learn more about making the [transition to continuous performance management](https://info.head-light.co.uk/how-to-transition-continuous-performance-management)
[Continuous Performance Management](https://blog.head-light.co.uk/topic/continuous-performance-management) [Trends in Talent Management](https://blog.head-light.co.uk/topic/trends-in-talent-management)
## Related posts
### [The Police Leadership Commission Report: What It Means for Your Force](https://blog.head-light.co.uk/police-leadership-commission-report-what-it-means-for-your-force)
The Police Leadership Commission report sets a clear direction for policing - and it has immediate i...
23 Jul 2026
### [Organisational Insight: evidence that organisations fail to use](https://blog.head-light.co.uk/organisational-insight-evidence-not-used)
Organisational insight is one of the most underestimated assets available to HR and business leaders...
13 Jul 2026
### [How your Workforce Intelligence platform turns data into signals](https://blog.head-light.co.uk/workforce-intelligence-platform-turns-data-into-signals)
Every organisation generates data about its people continuously. Performance ratings, development ac...
13 Jul 2026
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