Using 360 to compare people is not the aim of 360. It brings judgement and comparison into what should be an objective feedback activity about one...
Asking a rater in a 360 review to comment on what the participant 'should' do, can be a deadly mistake in your 360 programme.
Hijacking 360 data for use in purposes other than that communicated with your people, may cause the entire 360 process to become dead in the water
360 can give great results but by referring to the assessments as 360 degree feedback questionnaires may downplay their value .
Head Light's recently released Good Practice Guide offers ideas to adopt good practice in using 360 degree feedback in a range of situations.